Home Uncategorized What are the characteristics of modern luxury cosmetics packaging design?

What are the characteristics of modern luxury cosmetics packaging design?

by admin

the packaging of modern luxury cosmetics mainly has the following five characteristics in the selection of packaging materials and containers, the structural design of packaging containers and the decoration design of packaging containers:
1. The application range of plastic materials and composite materials in luxury cosmetics packaging is increasing, and the modeling design of packaging containers, especially plastic bottles, tends to be diversified
2. The use of glass bottles is limited. Because of the inherent disadvantages of glass bottles (such as big and fragile), for ordinary luxury cosmetics, plastic containers or composite containers are often used for packaging if plastic or composite materials are used instead of glass containers. For high-end luxury cosmetics or volatile and easily flavored cosmetics, such as perfume, etc. Generally, glass bottles are used for packaging
3. Diversify the specifications of packaging containers to meet different consumption levels. Due to the intensified competition in the luxury cosmetics market, manufacturers have invested more and more in the packaging of luxury cosmetics. For middle and low-grade luxury cosmetics, in order to meet different needs, the capacity of packaging containers is diversified to facilitate consumers’ choice; For high-end products, small capacity packaging is adopted to meet the needs of low-income people, especially to meet the consumption psychology of young girls due to curiosity
4. Serialization of packaging design of luxury cosmetics. The so-called serial packaging design refers to the packaging design of the same category of goods on the premise of unified trademark patterns and text fonts and based on different hues, water patterns or different modeling structures. It requires that there are differences in the same, and there are similarities in the differences. It has both diversity and a sense of integrity. In the practical application of luxury cosmetics packaging, there are generally two situations. One is that luxury cosmetics with the same brand and different functions are packaged in a complete set of series to facilitate consumers’ purchase, and at the same time, the overall price is lower than the total price purchased separately. For example, a series of luxury cosmetics of a brand should maintain the overall design style, and then use larger containers to collectively package all kinds of luxury cosmetics and sell them as a sales unit; The second is: a series of luxury cosmetics with the same brand, the same main function but different auxiliary functions, or a series of luxury cosmetics with the same brand, the same function but different formulas. For example, the main function of a variety of moisturizers of a brand is skin care, but the auxiliary functions are different. Another example is the function of a variety of cleansers of a brand is cleansing, but the formula is different. For this kind of luxury cosmetics, the packaging design should conform to the characteristics of serial packaging design, which not only achieves the function of serial packaging, but also is conducive to the choice of consumers
5. The packaging of luxury cosmetics conforms to the needs of middle and high-end people. The packaging of luxury cosmetics must correctly convey the characteristics of luxury cosmetics required by medium and high-end consumer demand and show the aesthetic taste of this consumer group, so as to successfully realize the sales of luxury cosmetics.

You may also like

Leave a Comment